Crafting Messages for Electronic Media. Chapter 7.

Chapter 7 Identify the electronic media. It describe the use of social networks, user-generated content sites. Also Describe the evolving role of emailin businesscommunication. Also the benefits of instant Messaging in the workplace. Tells you about the role of blogging and microblogging in business comunication today.

Businesses prefer using Social Media because it represents the change in business communication. Making a wide variety of advertisements can help to bring as many customers as possible. Electronic media is also good use of social networks in the business world. It gather market intelligence, recruiting new employees and finding business partners, sharing product information. When you use a social network you need to choose the best compositional mode for each message and the purpose of it while joining existing conversations.  You need to also facilitate community building and maintain a consistent personality to your audiance.Using electronic media such as social networks, community participation websites, email, instant messaging, blogging and micro blogging, podcasting, and online video. 

• Social networks and community participation sites : provide a variety of communication tools, including user comments and personal profiles that support brief messages.
• Blogging and microblogging : ability to update content quickly and easily, and publish information to a vast audience with relatively little effort
• Podcasts: used for conference calls, training courses, and other communication activities.
• Online videos: requires time and expertise and useful for research interviews, location surveys, product demonstrations, and other communication tasks.
• Email: used as the modern way of sending a message across.
• Blogs: used to communicate with personal style and an authentic voice to deliver new information.

According to the book Business Communication Today by thill and bovee, they gave us some key points when creating content for social media.When creating your content for your media you need to remember it’s a conversation, not a lecture or sales pitch.  You want to write informally but you still need to care about what you write, be clear with your headlines, be involved with what you’re saying, be honest, and think before you post.  Review everything you plan on posting to make sure it is completely correct and clear. 

Source: Thill and Bovee, Business Communication Today -Eleventh Edition 2011.