Cha-Ching! Your Passion!

 

 

Have you ever wonder about what is your passion? If you could do one thing to transform your life, what would you do? You should find something you’re passionate about, and do it for a living. When thinking about your passion you should think about....

• What puts a smile on your face?
• What goals you have?
• What do you find easy?
• What sparks your creativity?
• What would you do for free?
• What do you like to talk about?
• What makes you unafraid of failure?
• What would you regret not having tried?

Professor Andrew Grinbaum book Cha-Ching!, talks about finding what your passionate about. Also about, what you love to do and how it will allow you to have a very successful future, while having fun doing it.  Grinbaum explains about your future goals.  He tells us to make a  PSME which stands for...

• Passion
• Skills
• Map
• Experience

PSME can help you plan throughout college and follow it for the rest of our lives.  We would be most successful if we do so.When creating and planning a career, you should create goals based on their passion. The you should think about the industry in which you wants to work but more importantly the job and even the title of the job and position where you wants to reach.  Andrew Grinbaum Suggest that you should write down the one or three to ten places you would like to work, and the kind of work you would like to perform.You should really learn about what you would really love to do in life and not settle with a job you are not happy with.

http://www.ineedmotivation.com/blog/2008/04/7-questions-to-finding-your-true-passion/

Cha-Ching: Customize Resume and Cover Letter

A resume is an organized format consist of your education, experience and achievements. It is your own way of selling yourself to give an employer a picture of who you are, what you have accomplished, and your ability to successfully perform good work. A resume will promote you in an organized manner and present so that the impression you make is a good one. A resume should tell a prospective employer that you are the right candidate who deserves an interview or the job.

Resume Qualifications

• Layouts and Content- Should be graphically appealing and easy to read. Be consistent with format.
• Length- One to two page
• Grammar and Punctuation- Using present tense or past tense
• Proofread- to make all error are cleared.

Having a cover letter is a plus. Your cover letter may make the difference between obtaining a job interview and having your resume ignored. Even if an employer doesn't request a cover letter, it's always good to send one. Take the job posting and list the criteria the employer is looking for. Then list the skills and experience you have. Either address how your skills match the job in paragraph form or list the criteria and your qualifications.
Your cover letter should....

• Complement your resume.
• Expand on your resume
• Highlight your background as it relates to the job.
• Get right to the point
•  Each letter should be one page, or less.

 If you can, address it to the individual responsible for hiring. If need be, research online or make a phone call to find out who the hiring manager is. Use email for cover letter, but, keep them short and include in the email message. Don't send as an attachment unless the employer specifically requests one. Spell check and proofread, then ask someone else to read your correspondence before you send it. It's often easy not to notice mistakes in our own writing. Also adding a quote from a authority figure can also enhance your resume, it can help to show recognition to you being a good worker. Flow these rule and you should surely land an interview.

Source: Andrew Grinbaum. Cha- Ching! First Edition 2010
http://www.interviewmastermind.com/free-articles/10-cover-letter-tips-making-yourself-irresistible/

Crafting Messages for Electronic Media. Chapter 7.

Chapter 7 Identify the electronic media. It describe the use of social networks, user-generated content sites. Also Describe the evolving role of emailin businesscommunication. Also the benefits of instant Messaging in the workplace. Tells you about the role of blogging and microblogging in business comunication today.

Businesses prefer using Social Media because it represents the change in business communication. Making a wide variety of advertisements can help to bring as many customers as possible. Electronic media is also good use of social networks in the business world. It gather market intelligence, recruiting new employees and finding business partners, sharing product information. When you use a social network you need to choose the best compositional mode for each message and the purpose of it while joining existing conversations.  You need to also facilitate community building and maintain a consistent personality to your audiance.Using electronic media such as social networks, community participation websites, email, instant messaging, blogging and micro blogging, podcasting, and online video. 

• Social networks and community participation sites : provide a variety of communication tools, including user comments and personal profiles that support brief messages.
• Blogging and microblogging : ability to update content quickly and easily, and publish information to a vast audience with relatively little effort
• Podcasts: used for conference calls, training courses, and other communication activities.
• Online videos: requires time and expertise and useful for research interviews, location surveys, product demonstrations, and other communication tasks.
• Email: used as the modern way of sending a message across.
• Blogs: used to communicate with personal style and an authentic voice to deliver new information.

According to the book Business Communication Today by thill and bovee, they gave us some key points when creating content for social media.When creating your content for your media you need to remember it’s a conversation, not a lecture or sales pitch.  You want to write informally but you still need to care about what you write, be clear with your headlines, be involved with what you’re saying, be honest, and think before you post.  Review everything you plan on posting to make sure it is completely correct and clear. 

Source: Thill and Bovee, Business Communication Today -Eleventh Edition 2011.

Cha-Ching: Create Influence

Quote: "The better you are at influencing people, the better you can sell”

by Professor Andrew Grinbaum.

                                                                                           

According to Webster dictionary, Influence is “a power affecting a person, thing, or course of event, especially one that operates without any direct or the power to sway or affect based on prestige wealth, ability, or position.”

Influence is a skill that is required in the field of business marketing. We influencing people majority of the time by trying to convince someone to agree with ideas or to make a decision. Our society follows the pattern of the capitalist culture and what is popular, where it influences us as humans to value different things. Majority of people feel they are known by what they have not by what they are. I choose to create the influence in the clothing industry because customers believe that brand name is a symbol of quality.

The Clothing industry could persuade more people to buy their product by marketing and promoting constantly, also direct your message to the right individuals. Three ways the clothing industry can persuade people to their product and service is….

• Showing what others are doing.
• Cross and up sell.
• Allay people fears.

Showing what others are doing: They could persuade more people to buy because people look to others and will often do what they're doing, especially when uncertain about a certain style or fashion. Also seeing a advertisement with a authority figure or celebrity brings sales. Webcredible.co. states “This psychological phenomenon is called social proof. People feel reassured and often make decisions based upon what other people are up to.”

Cross and up Sell : One could persuade people to buy more. examples: posting pictures and video about buy one get one free offers, having a item and them offering the matching item.

Allay people fears : One could persuade by ensuring the customer that what there getting is the best and satisfaction guaranteed.

In society, the clothing brands not only represent the symbol of the company or product but to a larger extent define the general life of a person. For example a lot of teens tend to wear Ralph Lauren (POLO) because of its styles and the fact its what popular. Meaning what the person uses can reflect his or her taste of life, status in the society, economic background and many other things. This makes a connection between the clothing industry and its brands, with the consumer (buyer).

According to How to influence People: Techniques for making your Sales Soar By Scott Moldenhauer. Moldenhauer states that positive impact on your sales persuasion techniques are.

• Make product “in demand” or “hard to get”.
• Talk losses, not gain.
• Position yourself as someone Valued by the Experts.

Make Your Product Appear “In Demand” or “Hard-to-Get” : Present yourself and your product as limited or in demand because people want what they can’t have. For example a sales person would quickly say its the last in stock available. Another example, ads would tell us that the sale ending or its limited offer, so that it can be bought. This causes a demand to want it more.
Talk Losses, Not Gains : is not telling a buyer what they will gain by buying your product, but telling them what they are going to lose by not buying your product. This works because the pain of losing something that you already have is more intense than the pleasure of gaining something you don’t have.
Position Yourself as Someone Valued by the “Experts”: :is when the customer is unsure about a product to buy, so they look toward famous people, doctors, authority figure; as a reason to buy certain product. For example: advertisements claiming that a product is doctors recommend or celebrity clients approved.

As professor Andrew Grinbaum states in Cha-Ching “ The better you are at influencing people, the better you can sell”. I believe in this statement because I feel that product has a power if you can bring the product to life, which attracts the customers to buy more products. This helps to persuade more people and become loyal to your services.

Sources
Andrew Grinbaum. M.S. Cha-Ching First ED.2011http://www.webcredible.co.uk/user-friendly%20resource/web-usability/online persuasion.shtml
http://www.ehow.com/how_5962273_influence people-buy-product.http://www.selfgrowth.com/articles/how_how_to_influence_people.