Diversity equals mixed business ;different people, different ideas yet with ensuring independent attributes that generate customer service and profit. The definition of diversity on the aspect of an individual are the characteristics that each person caries due to ethnicity ,religion ,and language. This is something many people must get adjustment to because this is the future of business . Intercultural communication is the process of sending and receiving messages between people whose cultural backgrounds could lead them to interpret verbal and non-verbal signs differently.The diversity of today’s workforce brings distinct advantages to businesses by range of views and ideas, having a better understanding of diverse, fragmented markets, having a broader pool of talent from which to recruit. A company’s cultural diversity affects how its business messages are conceived, composed, delivered, received, and interpreted.
Ethnocentrism is the tendency to judge other groups according to their standards, behaviors, and customs of one’s own group. Stereotyping is assigning generalized attributes to an individual on the basis of membership in a particular group. Ethnocentrism and stereotyping can be avoided by avoiding assumptions and judgments and by accepting differences of others.
Cultural context is a pattern of physical cues, environmental stimuli, and implicit understanding that conveys meaning between members of the same culture. High-context cultures rely on nonverbal actions and environmental setting to convey meaning. Low-context cultures rely more on explicit verbal communication.
Example:
High-context cultures -view duties and responsibilities to laws as being more flexible.
Low-context cultures -tend to value written agreements.
